Case Study - Change Management – Under Armour Loyalty Program

Change Management

The Challenge:

Under Armour continuously develops and upgrades back end systems and public web facing applications to keep up with business demands. This rapid development requires ongoing communication with the business owners and their teammates across the organization. UA requested the implementation of organizational change management professional services to connect, share, and prepare UA teams provide feedback to IT and leadership.

Our Approach:

Trevital led the change management strategy for the Transformation Office using continuous open lines of communication gathering and sharing information with the Product Sponsor, leadership, stakeholders, business owners, and teammates. Our team followed the Prosci and ADKAR methodologies to ensure the PEOPLE of the organization were well informed, a business process was in place for day one of the launch, and requirements met the expectations. Trevital managed the training, business process improvement, and designed custom communication and outreach techniques for each business unit to send messages and gather feedback, create surveys in Qualtrics, monitor feedback, create reports, and deliver impact analysis to senior leadership.

The Result:

  • Applied design-thinking methodologies to all phases of OCM to enhance User Center experience concepts for all communications.
  • Created behavior adoption strategies for future ways of working that both predicts and measures behavior adoption at any given moment in time.
  • Created change impact analyses to determine change management needs for impacted stakeholders, created a communication, training, and reinforcement plans for the new system.
  • Developed Awareness Assessment, Readiness Assessments in Qualtrics, provided metrics and suggested improvement to senior leadership.
  • Created plans to address resistance and performance gaps to develop, recommend and implement corrective actions.